Marketing website for a SaaS analytics tool
Explain a complex analytics platform and lead visitors to a demo or a free account.
3 roles
a dedicated scenario for each audience
- project timeline
- 7 wks
- role-based scenarios
- 3
- live demo widgets
- 4
Studio concept project: how we would solve this task. Not a client engagement — brand names are fictional.
Solution
A role-based structure, live demo widgets on product data and different CTAs for each funnel stage.
Before
A feature-list website with no clear benefit: visitors leave without understanding what the product does.
Three decisions behind the result
Scenarios instead of features
“For marketers”, “for product managers”, “for executives” — each sees their own task and outcome.
Live demos on the page
Widgets run on demo data through the product API — try it before signing up.
CTAs by funnel stage
Newcomers get a video tour, interested visitors a demo, ready buyers a free account.
After
A technical yet calm style focused on product screenshots. A serious tool, not a showcase.
Outcome
Visitors see the product in action before signing up and pick the right next step.
Technology
- Next.js
- CMS
- Product API
- Live demo widgets
- Product analytics
Who did what
What AI did
Role scenario drafts, demo data generation, localization.
What people did
Product logic, demo widget API integration, design system and funnel analytics.
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