Fintech app launch landing page
The app is entering a new region and needs its first wave of sign-ups from paid ads within two weeks.
5 sections → 1 goal
every screen leads to sign-up
- from brief to launch
- 2 wks
- offer variants for A/B
- 2
- target PageSpeed score
- 90+
Studio concept project: how we would solve this task. Not a client engagement — brand names are fictional.
Solution
A linear landing page “value → how it works → proof → sign-up” with two headline variants for A/B testing.
Before
The typical mistake in launches like this: three scrolls to the form, a vague benefit and a form with no trust signals.
Three decisions behind the result
One benefit on the first screen
Instead of a feature list — one clear benefit and a sign-up button. Everything else comes below.
Proof next to the form
License, data protection and app numbers sit right by the button, exactly where doubt appears.
A/B headline mode
Two offers switch from the CMS so the marketer can compare them without a developer.
After
A dark theme with a bold accent, large typography and a single goal per page. It feels premium — not like “yet another startup”.
Outcome
The path to sign-up fits on one screen, and copy can be changed without a developer.
Technology
- Next.js (App Router)
- TypeScript
- Headless CMS
- Stripe
- Event analytics
Who did what
What AI did
Analysis of 12 similar launches, headline drafts, section assembly and speed checks.
What people did
Choosing the key benefit, final copy, visual style and A/B test setup.
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