Logistics company website with a price calculator
Explain complex B2B services in plain language and let clients check shipping costs quickly.
2 clicks
from any page to a shipping quote
- project timeline
- 5 wks
- clicks to a request
- 4 → 2
- duplicate leads in the CRM
- 0
Studio concept project: how we would solve this task. Not a client engagement — brand names are fictional.
Solution
A structure built around “route → quote → request”, a route catalog and a calculator on key pages.
Before
A flat structure: services as a list, no pricing, and four clicks plus a phone call to get a quote.
Three decisions behind the result
A calculator instead of “call us”
Clients enter route and weight, see a price range and send a request with that data attached.
Route catalog
A page for each route with terms and transit times — clearer for clients and better for SEO.
Content in the team's hands
Managers update routes and rates in Sanity themselves, no developer needed.
After
A restrained business style focused on numbers and route diagrams. Trust without the noise.
Outcome
Clients get a price range on their own; managers receive requests with parameters already filled in.
Technology
- Next.js
- Sanity CMS
- Price calculator
- CRM integration
- SEO structure
Who did what
What AI did
Collecting and structuring route data, generating SEO descriptions, testing the form.
What people did
Calculator logic, catalog UX, CRM integration and rate verification with the client.
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