Skincare brand online store
Move from a marketplace to an own store without losing checkout speed or brand trust.
3 steps
from product page to payment
- project timeline
- 8 wks
- checkout steps
- 3
- to reorder
- 1 click
Studio concept project: how we would solve this task. Not a client engagement — brand names are fictional.
Solution
A store with a short “product → purchase” path, curated collections, reviews and subscription reorders.
Before
Sales only through a marketplace: commissions, no own customer base, no control over the buying experience.
Three decisions behind the result
Three-step checkout
Contacts, delivery, payment — no sign-up required. The account is created after purchase.
Subscription reorders
Consumables arrive automatically — convenient for shoppers, profitable for the brand.
Marketplace reviews carried over
We import existing reviews so the new store doesn't start building trust from zero.
After
A clean look focused on product texture. It feels like a premium brand, not another catalog.
Outcome
An owned sales channel with a customer base and repeat orders via subscription.
Technology
- Next.js storefront
- Headless commerce
- Online payments
- Shipping calculation
- CRM & subscriptions
Who did what
What AI did
Product descriptions in the brand voice, photo processing, catalog and review import.
What people did
Customer journey, product page and checkout design, payment and delivery integration.
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